A practical guide to offering COD safely while keeping settlement times fast and predictable.
Cash on delivery still drives a large share of online orders, especially for first-time buyers who are not ready to pay up front. The trade-off is a higher return rate and a longer wait for your money.
Keep it under control by confirming orders over the phone before dispatch, capping COD value for new customers, and choosing a courier with next-day settlement.
COD converts hesitant buyers, but only if your settlement cycle is predictable.
